Football club partnership champions healthy lifestyles

Life and health insurance provider AIA Australia has become the official life, health and wellbeing partner for North Melbourne Football Club.

As part of a three-year partnership, AIA Australia will provide North Melbourne members with ways to lead healthier lifestyles and offer a raft of existing benefits and rewards as part of its commitment to champion Australians to lead healthier, longer and better lives.

North CEO Ben Amarfio said the partnership would focus on giving back to the club’s members and fans and on helping improve general health and wellbeing.

“Our club values align very closely to those of AIA, which makes the partnership a perfect alignment for us,” Amarfio said.

“At North, our purpose is to galvanise the North community and bring them joy. We’re passionate about our communities and, together with AIA, we want to provide our people with the right tools to greatly improve their lives.

“We have some exciting opportunities in the works for our members, supporters, players, staff and other commercial partners, which will see us being able to offer amazing value and benefits centred around health and wellbeing.

“We can’t wait to get stuck into it. Our whole team is thrilled to be partnering with AIA and we look forward to strengthening our relationship over the coming years.”

AIA Australia and New Zealand CEO and Managing Director Damien Mu echoed Amarfio’s comments.

“The partnership will play an important role in drawing awareness to the impact small changes can have on long-term health,” he said.

“Our dream is to champion Australia and New Zealand to be the healthiest and best-protected nations in the world and we’re excited to be taking this step with the North Melbourne Football Club.

“We hope to inspire Roos fans, along with the broader community, to take those small steps towards living a healthier, longer, better life. Because what benefits fans and clubs in turn benefits society — by creating this shared value, we’ll help transform Australia’s health and wellbeing.”

AIA Vitality is AIA’s global science-backed health and wellbeing program that supports and incentivises members to understand and improve their health and be financially rewarded for doing so. The program is available to all AIA Health Insurance customers.