McGrath Foundation Appoints Petra Buchanan as new CEO

[caption id="attachment_8504" align="alignleft" width="154"] Petra Buchanan[/caption]

New Chief Executive Officer (CEO) of the McGrath Foundation Petra Buchanan has been appointed to lead the organisation in a new phase of development.

 Glenn McGrath AM, Co-Founder and President, has welcomed Ms Buchanan's appointment, noting her international business experience and marketing expertise.

 “Petra brings more than 20 years global experience working to develop and build awareness for leading brands. She has been extensively involved in the media, television and technology sectors in Australia and internationally, working to actively engage and connect people through content and digital initiatives,” Mr McGrath said.
McGrath Foundation Chairman John Conde, AO said: “Petra has an enviable reputation for achievement that will be important in leading the McGrath Foundation at this critical stage in its development. I am confident her strong leadership and commitment will drive the McGrath Foundation to new levels of service in our community, increasing the funding base and number of McGrath Breast Care Nurses, while championing the importance of breast awareness among young Australians,”
Ms Buchanan’s executive background includes roles as: CEO of the Australian Subscription Television Association (ASTRA), Vice President of Marketing & Communications for Unisys Asia Pacific and nearly a decade with Discovery Communications on the global roll-out of the Discovery Channel. She is also the Co-Founder of TuShare, a free online sharing platform where people can give things that they no longer need to one another. Her strategic approach to building awareness and reputation has driven value at all levels including with government, boards, internal/external stakeholders and the general public.
Signaling a growth agenda, Ms Buchanan will lead the McGrath Foundation to diversify and increase funding to ensure that the support of a McGrath Breast Care Nurse is available to every family experiencing breast cancer nationally. As CEO she will oversee, and work with all Foundation staff, bringing her wealth of experience and creativity to all current and new initiatives of the Foundation.
Ms Buchanan takes over from Kylea Tink who resigned from the Foundation earlier in the year. “I acknowledge also at this time the previous leadership of Kylea Tink, our inaugural CEO, who worked tirelessly over the past five years during the most successful establishment phase of the McGrath Foundation,” Mr Conde added.
“It’s a rare opportunity to be able to join an organisation with the reputation and impact of the McGrath Foundation. Drawing on my passion for creating strong brands with meaning, I look forward to contributing to the future growth of the Foundation and the assistance we can provide to those experiencing breast cancer,” said Ms Buchanan.