Video: an effective tool for staff training and engagement

Laundry Lane Productions
Monday, 25 January, 2021



Video is one of the most effective staff training and engagement tools available. From product education, compliance, employee onboarding, to mental health and well-being, video constantly comes out on top compared with text and image-based training, learning and support.

Below are six considerations when choosing to invest in video as a training or engagement tool:

1. Cost-effective

Using video as a training tool is a cost-effective investment for healthcare organisations. In a highly regulated environment, a strong employee training program will help ensure consistent, high standards of care are delivered. Well-trained and supported staff are likely to be higher performers (making fewer mistakes) and stay longer in their jobs (less turnover and happier employees). Video eliminates the need for specific training days and ensures that everyone gets the same experience.

2. Flexible

With many different styles and variations available, video is a flexible and versatile medium. From animation to live-action video, there are many different ways you can educate and engage your staff.

One of the critical benefits of video is that it can be altered and customised to suit your organisation and adapted in line with changes to your organisations’ policies and procedures. It is also worth noting that you can really maximise the potential of your video content by optimising it for cross-platform use.

3. Engaging

When it comes to internal training and staff development, it’s vital that your employees are engaged with the content. Engaged employees are more likely to retain information and apply what they have learnt to their role.

Different styles of video can be adopted to ensure maximum engagement and achieve optimal learning outcomes. Real footage with motion graphic overlays are one of the most effective mediums.

4. Retention

Video is far more memorable than text-based content. It is said that people remember only 20% of what they read compared with 80% of what they see and do. It is important to consider that videos can be replayed anytime and anywhere, allowing staff to revert back to the video when needed.

5. Accessible: anytime, anywhere

Training, eLearning, and mental health and well-being videos can be made available to employees to access at anytime, anywhere. As previously mentioned, video overcomes the barriers and costs that can arise when organising specific training days. This has particular relevance in recent times as it allows organisations to effectively train and support their staff without the need for social interaction.

6. Measurable

With text-based learning, there is no way of measuring the success of the content. With video, most platforms offer analytics features allowing you to view stats on how people have interacted with your video content. Information such as viewing duration and average engagement is useful when determining the success of your training program.

If you have any questions or would like to discuss how staff training, development and support videos would fit into your organisation’s strategy, please get in touch.

For more information visit laundrylane.com.au or contact Alexandra Cordukes on 0422 291 734; email: alexandra@laundrylane.com.

Image credit: ©stock.adobe.com/au/maxsim

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