Procell sets new standard in the medical industry, reducing battery replacement costs


Friday, 27 March, 2020


Globally device growth across all sectors, including healthcare, has led to increased power needs, which is significantly driving battery demand.

Duracell’s professional battery brand, Procell®, has developed a new range of professional batteries with higher capacity and longevity, resulting in less frequent battery replacements and savings on associated operating costs.

“Driving profitability is a key focus for businesses. When it comes to batteries, this is achieved through minimising costly battery replacements,” Jane Lo, Duracell Asia B2B Senior Director said.

A leading technology

Through intensive device testing in its labs and real-world experience with manufacturers, Procell discovered a way to extend alkaline battery life. By developing device-specific industrial alkaline batteries with unique power profiles, batteries can last significantly longer.

All Procell batteries are tested to guarantee highest quality and reliable performance. Environmental testing is also conducted to ensure dependable and consistent use.

Powering the medical industry

Batteries play an important role in the overall safety, performance, and reliability of many medical devices. Medical devices are increasingly technology focused and the number of battery-powered devices will continue to grow.

While there are many advantages to using batteries in medical device applications, such as backup power or portability, having reliable devices is paramount and having long-lasting batteries is essential.

“Replacing batteries is a significant cost centre for businesses in the medical industry, as they need to be replaced often to ensure the reliability of the devices. In addition to the cost of purchasing batteries, hospitals and medical centres are paying a much higher cost for the labour to replace them,” Jane Lo, Duracell Asia B2B Senior Director said.

Procell batteries have been specifically designed for the professional end-user, including medical practitioners.

Procell batteries can be used in a number of medical devices including glucometers, blood pressure monitors, spirometers and pulse oximeters.

Driving market standard with specific purpose battery

Procell is a premium professional battery brand, exclusively serving specialist markets. Procell provides a wide range of high performing professional batteries, from alkaline, lithium coin and high-powered Lithium.

“We listened to the market and heard that businesses were looking for alternatives to the never-ending cycle of purchase-use-dispose-repeat when it comes to batteries. It might be a small thing, but we understand that a dead battery can significantly interrupt the delivery of important medical care — whether during a standard patient consult, or a critical surgery. With Procell, medical professionals can count on performance, longevity and lower battery costs by simply switching brands,” Jane Lo, Duracell Asia B2B Senior Director said.

While other battery brands serve both retail and professional customers, Procell only focuses on the professional market to guarantee products and services specifically designed for device-specific usage.

As a result, Procell Alkaline batteries are used every day by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world.

Australian launch

Procell batteries are now available in Australia and New Zealand, and can be ordered through its local distributor, Pental Limited.

Procell is supported by a B2B-dedicated multifunctional team with decades of expertise in the B2B battery category.


Procell launches world’s first dual portfolio of professional batteries to power profitability of your business

Procell Alkaline Intense Power, engineered with a unique power profile to last longer (vs. prior Procell Alkaline AA, AAA, C and D batteries) in high-drain professional devices such as electronic door locks, paper towel dispensers and blood pressure monitors.

Procell Alkaline, superior general-purpose batteries redesigned for longer lasting (vs. prior Procell Alkaline AA, AAA, C and D batteries) consistent performance in professional devices such as flushometers, glucometers, remote controls, multi-meters and sensors.

Image credit: © silver

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