Unchecked misinformation risks vaccine efforts

Tuesday, 26 January, 2021

Unchecked misinformation risks vaccine efforts

A newly formed coalition of health and technology experts is calling on the Australian Parliament to force Big Tech companies to reveal the true extent of COVID-19 misinformation, warning that unchecked misinformation risks Australia’s COVID-19 vaccination response.

Led by Reset Australia — a local affiliate of the global initiative working to counter digital threats to democracy and society — the coalition includes the Immunisation Coalition, the Immunisation Foundation of Australia, Coronavax and the Doherty Institute. The group calls on politicians to introduce a Big Tech ‘Live List’ that details the most popular COVID-related material being shared online.

“Rampant misinformation on social media is hampering Australia’s COVID-19 efforts and may deter widespread take up of the future vaccine,” Reset Australia Executive Director Chris Cooper said.

“Social media has supercharged conspiracy theories and misinformation, pushing some people into echo chambers where false information is all they see.”

The coalition’s letter to parliament details how public health officials, academics and journalists could use the Live List to track and trace misinformation. The Immunisation Coalition’s Kim Sampson said the extent of the problem is hidden from view, which hampers public education efforts.

“Campaigns that educate and inform the public are a key part of this mission, but the level of misinformation out there creates a huge barrier,” he said.

“Understanding who is being targeted and what kind of lies they’re being fed would help us relieve community concerns and fears.”

Catherine Hughes, from the Immunisation Foundation of Australia, knows firsthand how easily parents can be manipulated by anti-vaxxers playing on parents’ fears.

Her own son, Riley, died from whopping cough when he was just 32 days old and too young to be vaccinated. Since his death she has successfully lobbied for pregnant women to have the whopping cough vaccine, but this has made her a target for anti-vaxxers online.

“Vaccine misinformation costs lives,” Hughes said.

“I’ve spoken with heartbroken parents who chose not to vaccinate their children after being scared by online misinformation, only to have their children die or suffer serious consequences from a vaccine-preventable disease.

“This misinformation flourishes on social media, where fear translates quickly into clicks and shares. It is vital COVID misinformation is able to be tracked, and not hidden, so experts have a chance at countering some of the most dangerous myths being perpetuated.”

Public health experts fear if COVID misinformation is left unchecked it will hamper the mass vaccination effort. They also believe that — once the spread of misinformation is better understood — social media could be a powerful tool to tackle the problem.

Dr Tauel Harper is part of the Coronavax program, which is working to understand community concerns about the vaccine.

“Social media has changed the way we communicate with our loved ones, but also broader society,” Dr Harper said.

“We are only just beginning to appreciate how these platforms can be manipulated and the impact that can have on public discourse. With more transparency, we can begin to tackle some of the unintentional harms and side effects of social media.”

Ultimately, the coalition wants to see Big Tech platforms be held accountable for the social harms they cause.

“Regardless of how we use social media, or whether we use it at all, we are all affected by the current lack of accountability,” Cooper said.

Image credit: ©stock.adobe.com/au/FiledIMAGE

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