ACSQHC unveils first new brand and 2025–30 strategic plan

The Australian Commission on Safety and Quality in Health Care (ACSQHC) has unveiled a new brand and strategic plan, which its CEO, Conjoint Professor Anne Duggan, said is a timely recalibration of its priorities within the rapidly evolving healthcare environment; the recalibration that is also intended as a refreshed direction for leading healthcare improvement over the next five years.

It marks ACSQHC’s first new brand since establishment in 2006. Featured is a new logo, designed to highlight ACSQHC’s core focus on safety and quality. “The S & Q in the logo represents the Commission’s constant collaboration and interaction with partners across the health system,” ACSQHC said in a statement.

The new logo.

“Our new Strategic Plan outlines how we will lead system development and maturity in clinical governance, workforce culture, and patient, carer and community empowerment. The Commission continues to drive quality improvement for better health outcomes in collaboration with health services, primary care, clinicians, patients, communities and our partners,” Duggan said.

“While our look may be new, our purpose remains — to lead improvements in the safety and quality of health care so all Australians receive better care, everywhere,” Duggan added. “Our new brand reflects the role of the Commission — bringing clarity, consistency and a greater connection to our partners in healthcare. It affirms who we are and increases our impact in leading safety and quality improvement, nationally.”

Conjoint Professor Anne Duggan, ACSQHC CEO.

Chair of the ACSQHC Board, Professor Christine Kilpatrick AO, said the strategic plan “focuses on the evolving healthcare environment and the need for agile responses to changes in workforce, models of care, patient needs, technology and socio-economic and environmental impacts on health”. Kilpatrick adding: “This plan positions the Commission to provide trusted, evidence-based leadership well into the future.”

There are four key priorities of the 2025–30 ACSQHC strategic plan, which are: high-quality care in an evolving environment; strong outcome-focused clinical governance; empowered patients, carers and communities; and an improvement-driven workforce culture.

You can read the strategic plan and explore the new brand here, via the ACSQHC website.

Top image credit: iStock.com/Leonsbox