Doctors' warning — Bupa's plans risk a US-style health model


Friday, 23 May, 2025


Doctors' warning — Bupa's plans risk a US-style health model

The Australian Medical Association (AMA) has called “aggressive vertical integration plans” by Bupa “a major red flag for Australia’s private health system”, which it says is now at risk of a US-style health model. AMA points to the health insurer’s reported plans to expand its own network of medical centres by a further 130 and create 60 of its own mental health clinics, with AMA President Dr Danielle McMullen saying that Bupa’s reported agenda to funnel 25–30% of the cases that it manages through its own “ecosystem” of Bupa-controlled facilities raises serious questions about conflicts of interest.

“We are concerned Australia is hurtling towards a US-style system of vertically integrated managed care, where health funds have too much say over the clinical care that patients receive,” McMullen said. “It is crucial that we avoid a scenario where profits are put before patients, like we have seen happen in the US with disastrous results. Clinical decisions must remain in the hands of doctors and their patients — not influenced by insurers or corporate ownership — so that care is guided by need, not by financial incentives.”

Already owning 22 medical centres, 50 optical stores and 180 dental clinics in Australia, Bupa is not the only insurer pursuing this type of “aggressive agenda”, according to the AMA. It also pointed to Medibank as an insurer that has been increasingly moving to own or have a share in health services. The AMA also said there is little that can be done to stop this “march” by insurers in the current regulatory environment, as private health insurers setting up, taking over and owning health service delivery businesses is allowed under current health legislation.

“The conflict of interest in an insurer both funding and delivering care is incredibly obvious — and while these insurers will use spin to explain away these concerns, it is vital the new government moves quickly to address this, including through the establishment of a private health system authority to oversee the sector,” McMullen said. “Patients should be very worried when private health insurers are setting up an environment where they are potentially able to access more information than ever before about a patient’s health and interfere with decisions that should be made by a patient after talking with their doctor in the safety of a private consultation.”

The AMA said that plans by Bupa to roll out whole-genome sequencing for selected customers in Australia have it “deeply concerned”, with McMullen stating, “Patient gene information is not to be taken lightly, and it is too risky to give this to insurers, who could use it to quietly bypass existing community-rating legislation that requires private health insurers to charge Australians the same price for any given private health insurance product, irrespective of their medical risk.”

She added, “While the federal government has promised to pass legislation that would ban the use of adverse genetic test results in life insurance underwriting, this has yet to happen.”

Image credit: iStock.com/alexey_ds

Related Articles

Digital displays in health care: benefits for patients and staff

Hospitals all around the world are integrating digital displays. A digital signage provider sets...

Medical logistics provider gains on-brand hi-vis workwear

An Australian uniform provider has created a custom-designed red hi-vis range for a medical...

Rapid healthcare IT deployment helps private hospital open

A new Melbourne private hospital opened this month after implementing its core patient...


  • All content Copyright © 2025 Westwick-Farrow Pty Ltd