Harris Maternity, Personify Care launch digital antenatal pathways


Wednesday, 13 September, 2023

Harris Maternity, Personify Care launch digital antenatal pathways

Personify Care and Harris Maternity have launched the Nourish Baby app at the Australian College of Midwives 25th National Conference to deliver antenatal education and care to expectant parents.

The app, powered by Personify Care’s digital pathway platform, is designed to allow healthcare services to deliver the accredited Nourish Baby antenatal education to birthing parents.

Meanwhile, Personify Care customers will also have the option of embedding the Nourish Baby education program into their new or existing antenatal clinical workflow. Access to this accredited program will empower women throughout their pregnancy journey, while also leveraging the power of digital pathways to streamline midwives’ workloads, enhance clinical efficiency and identify early-pregnancy risks.

Ken Saman, CEO of Personify Care, said, “This collaboration will support the integration of a consumer education program with digitally enabled models of care, delivering information tailored to the specific stage of pregnancy. Expectant parents will now have round-the-clock access to evidence-based, engaging and easily comprehensible antenatal and early parenting education, that’s accessible from any device.”

Nick Lockwood, Vice President, Sales & Marketing at Harris Maternity, said the partnership will provide additional support to midwives and empower expectant parents throughout their antenatal journey. “Midwives will now have the capability to deliver a more personalised and efficient education and care experience.”

“Converting existing health questionnaires, surveys and antenatal education into consumer-friendly pathways has never been easier. By accessing the Nourish Baby program powered by Personify Care, maternity teams can offer a powerful digital experience demonstrated to improve consumer health literacy whilst driving efficiencies for health services and reducing administrative burden on midwives,” Saman said.

Nourish Baby is the exclusive online provider accredited by the Childbirth and Parenting Educators of Australia and the Australian Council of Healthcare Standards. Additionally, it is endorsed by COPE: Centre of Perinatal Excellence, underscoring its commitment to promoting positive maternal and child health outcomes.

Melissa Grant, Director of Operations for Nourish Baby, shared how parents will also benefit, stating, “Parents can now learn at their own pace, with content tailored to their due date. The platform integrates automated screening and patient education, aligning seamlessly with maternity services’ clinical guidelines.”

Image credit: iStockphoto.com/Dimensions

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